Digital Marketing?
Digital Marketing is...
The umbrella term for all of your online marketing methods. Your website, email campaigns, social media, Google search are all used to connect with your current and future customers.
It all starts with a plan – what do you want to accomplish, how do you want to get there, what’s your budget going to be, and how do you measure sucess.
Content is King
Content is still king, more than ever – creating good content is crucial to being found on search engines and getting you in front of prospective customers and to getting those same people to click on your buy buttons.
The first thing we want to do is attract visitors to your channels with useful content and make it easy for them to learn about you.
Once we get their attention, then we want them to engage with your content on their terms, we’ll use content, UX, email marketing, sponsored social posting and native advertising
The first thing we want to do is attract visitors to your channels with useful content and make it easy for them to learn about you.
Once we get their attention, then we want them to engage with your content on their terms, we’ll use content, UX, email marketing, sponsored social posting and native advertising
Know your Data
Analytics drive most if not all of your decisions along the way so you can get to know your customer, to make every channel work for you to maximize ROI.
Organic search through SEO as well as paid search programs all contribute to your success.